Prisma Cloud, Palo Alto Networks (B2B SaaS)
B2B cybersecurity research and design projects
At Palo Alto Networks, I am working on several research, design, and strategy projects for Prisma Cloud, collaborating with the Director of UX, Product Managers, Designers and Engineers. My work spans crtical functionality such as AI-based remediation, compliance management, dashboards, and more.
Role
UX Researcher UX Designer Design Strategist
Duration
May 2022 - Present
Here are some key highlights of my work across different UX functions —please reach out for further details, as the specifics are confidential.
Design
Led end-to-end research and design 5+ key workflows in Prisma Cloud targeted at improving product intuitiveness and user satisfaction
Redesigned the homepage experience, optimizing information architecture, user workflows, and feature discoverability for three core personas—resulting in a 20% increase in user onboarding satisfaction.
PLG efforts such as onboarding guides, informative empty states and in-product nudging experiences aimed at improving feature discoverability
and more…
Research
Conducted 60+ user research sessions across six product modules, synthesizing findings into actionable UX research reports that directly informed product enhancements and strategic decisions
Design enablement through research playbook that enabled designers to conduct qualitative and quantitative research studies, reducing research cycles from 4 weeks to 2 weeks
Created a design panel of active cloud security professionals in partnership with field teams to streamline the research recruitment process
Set up a research repository leveraging available tools to enable secondary research practices
GTM & In-product comms
Initiatives to improve feature discovery and new feature adoption
Spearheaded marketing and user activation strategies for major feature releases 20+ feature releases, in-product trial subscription workflows and 1 major product upgrade leading to an 18% reduction in user time-to-value
Established and maintained a scalable design system and internal style guides for in-product communication strategy streamlining feature delivery experiences across different modules and teams
Product Analytics
Established data-driven design practices by implementing ETL pipelines with Data Science team to move user analytics from Pendo to BigQuery, enabling deeper user behavior analysis and automated reporting
Led UX metrics benchmarking initiatives, evaluating product performance and user satisfaction, and collaborated with PMs and engineers to incorporate 60% of user feedback into the product roadmap—driving measurable improvements in user experience
Partnered up with UX leads, designers and product managers to establish and measure product metrics (CSAT, NPS, Usage analytics) QoQ and YoY to inform data-driven product decisions
