Prisma Cloud Homepage
Homepage for Prisma Cloud - a B2B CNAPP SaaS product
As the lead UX researcher and designer on this project, I introduced Prisma Cloud’s first homepage to streamline navigation, reduce time-to-value, and drive product adoption. This strategic redesign addressed discoverability challenges across a complex cloud security platform serving multiple security personas.
Role
UX Research UX Design Visual Design
Duration
2 months
Context
Problem
Prisma Cloud, a comprehensive CNAPP SaaS platform, faced poor onboarding and low feature discoverability due to complex navigation, buried functionality, and a generic landing experience. These friction points slowed adoption, hindered product-led growth, and left users dependent on support and sales to find their way around.
Goal
Design a personalized and centralized homepage for Prisma Cloud that:
Provides a clear, contextual starting point for essential workflows, accelerating user onboarding and adoption
Surfaces relevant product updates to enhance product discoverability and time to value
Support guides to enhance self-serve discovery, reducing reliance on external documentation and sales calls
Challenges
Designing a homepage for Prisma Cloud wasn’t just about creating a UI—it meant solving for multiple layers of complexity:
Diverse user personas | Cross-functional alignment | Changing priorities |
Serving 15+ roles across 3 core personas meant designing a flexible yet unified experience | Worked with 5+ PMs representing different product areas, aligning diverse goals through workshops and async reviews | Midway scope changes emphasized product-led growth; I adapted the MVP in collaboration with PMs to maintain user value |
These challenges demanded a collaborative, systems-thinking approach, and reinforced the importance of grounding decisions in user data while maintaining stakeholder trust.
Process
Outcomes
Designed Prisma Cloud's first ever homepage
Impact within first 3-6 months
~60% users kicked off their workflows from the homepage
76% customer satisfied as measured through CSAT
4 → 1 click reduction for key workflows
15+ feature announcements surfaced through new homepage
12% reduction in time-to-value, as measured by onboarding completion data
The homepage became more than just a landing page—it became a strategic entry point that advanced product-led growth and empowered users from day one.
Discover & Research
"Understanding users, stakeholders, and the current state"
Research Methods
Stakeholder interviews with PMs and solution architects
Review of prior user feedback (support tickets, sales notes, and field team insights).
Product usage data analysis (via Pendo)
Competitive analysis
Key Insights
Navigation complexity: Users struggled to locate key workflows, like adding cloud accounts, buried deep within Settings or secondary menus
Heavy reliance on external help: Most users turned to TechDocs, support, or sales engineers just to get started
Poor first impression: Users were dropped into the Alerts page (6th in the nav), leading to confusion and alert fatigue—especially for first-time users during POCs
Limited product-led onboarding: With no contextual entry point, users missed value during early experiences—particularly when not guided by a sales rep.
Lack of personalization: The platform treated all users the same, despite serving 15+ roles across 3 core personas.
These insights emphasized the need for a centralized homepage that could serve as a functional and strategic starting point for different personas.
Define
"Framing the problem and aligning on a north star"
From Insights to Feature Direction
Following research, we synthesized patterns into key opportunity areas:
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I collaborated with PMs and product leadership to shape a focused PRD centered on delivering immediate value for new users. As PLG goals gained traction, we aligned cross-functionally to integrate them into the MVP—prioritizing impact without increasing complexity, narrowing down to the following homepage focus areas:
Guide users to onboarding-critical actions like adding cloud accounts and repos, without navigating through complex menus
Offer clear, contextual entry points to high-value areas like Compliance Overview, Adoption Advisor, and Alerts
Keep users informed with embedded product updates (Release Notes) and curated blog content to surface relevant features, guidance, and latest threat vectors
Support long-term adoption and operationalization through personalized guidance from Adoption Advisor and quick links to essential features
This narrowed scope kept dependencies low while giving us the data and user feedback needed to inform future iterations.
Designing for Personas
The 15+ roles, could be distilled to three core personas that represented the most common and high-impact workflows.
Vanessa | Security Practitioner/Admin | Manage and monitor cloud security posture, detect and respond to threats |
Ricardo | DevOps Engineer | Secure containers, hosts and serverless across application lifecycle |
Aaron | Application Security | Secure app artifacts, analyze code and fix issues |
These personas helped us define role-relevant homepage modules and personalize entry points into their daily workflows.
Design
“Iterating toward clarity and usability.”
From Concepts to Clarity
With the MVP direction locked, I began exploring layout options and content strategy for the homepage. The design needed to serve first-time users looking for guidance, while remaining useful for returning users seeking operational visibility.
I started with multiple layout explorations that tested:
Above-the-fold prioritization of onboarding actions
Entry points to high-value modules like Alerts and Compliance
Visibility of new features and announcements
My goal was to create a homepage that felt intuitive, purposeful, and aligned with the mental models of our primary personas.
Designing for Multiple User Journeys
Each homepage section was mapped to a core persona need. Illustrating a few examples:
Section | Persona | Need |
Onboarding Actions | Vanessa | Fast access to add cloud accounts/repos |
Alerts Snapshot | Vanessa, Ricardo | Awareness of current risks |
Adoption Advisor Links | Vanessa | Guidance towards unused features and increase operationalization |
Quick Links | All | Fast-track to core workflows |
Release Notes | All | Keep users informed, support self-serve discovery |
These modules were designed using existing components to reduce development lift while ensuring visual consistency across the product.
User Testing & Iteration
To validate early concepts, I conducted moderated usability tests with internal and external users representing our three personas focusing on
First-click behavior
Information hierarchy clarity
Perceived value of content modules
Key Learnings:
Users appreciated immediate and clear guidance
The Adoption Advisor section was often overlooked in early versions; we addressed this by reworking its visual priority
Security-focused users valued release notes and blog content and showed interest in ability to view API and policy update notes as well
These insights led to updates in layout, copy, and content grouping.
Stakeholder Alignment
Throughout design, I ran async reviews with PMs, content, and engineering to ensure feasibility and alignment. This collaboration helped us:
Prioritize modules for MVP vs future iterations
Reuse components to reduce front-end complexity
Refine content role relevance
Finalize copy for clarity